July 16, 2009
Understanding the Game
To love and admire something, you need to know the various factors involved that will enable you to understand the beauty of the particular entity. To keep it simple; if you a person who adores or have begun to admire the world’s one of the most favorite games, soccer, then you need to know the basics of the game to get started. After understanding this beautiful game, it is quite natural for you to plan your own team and strike the grounds. There are several factors involved in the soccer games and if you can afford, you can get coached by the expert trainers. Getting the best of the training is not a must if you are playing the game for fun while it becomes mandatory if you are planning to enter into any teams or official soccer clubs.
Getting Your Soccer Uniforms
The first and foremost entity you need to get started with the practice for a team is your soccer uniform. You do not have to spend too much money while shopping for the soccer uniforms and the accessories, thanks to the reliable options available online. For instance, at Gordon International, you are sure to be marveled by the collections available and the affordable price tags that accompany the quality soccer uniforms.
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November 14, 2008

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June 30, 2008
In the early 1900s, Reverend Russell Conwell - founder of Temple University - gave a popular speech called “Acres of Diamonds.” In it, he said:
“Your diamonds are not in far distant mountains or in yonder seas. They are in your own backyard if you but dig for them.”
Whether you are a business owner, marketing professional, or other entrepreneur, it is crucial to remember your backyard diamonds are your past and present satisfied customers. You may currently be focusing most of your efforts on front-end sales. Once a sale is over, many businesses move on to getting the next new customer.
The big mistake is not developing a continuing stream of sales from existing customers - ignoring their lifetime value.
Your real diamond mine is in the continuing stream of sales that can be realized over the lifetime of your existing and past customers. Plus, it costs much more to acquire a new customer than maintaining a relationship. When you ignore customers you’ve already served, it’s like throwing money away.
Once you’ve made a sale, your customers know, like, and trust you and are more likely to buy from you a second time.
Here are some tips for you to effectively mine your “acres of diamonds:”
1. Organize Contacts: You have to be able to get back in touch with your customers again to be able to market and sell to them. Maintain a centralized database to organize names, addresses, and phone numbers. Keep track of purchase histories and interests.
2. Collect Information: Depending on your business, there are a variety of ways you can collect customer data such as sign-up sheets, website forms, postcards, and so on. Be creative - use free offers, VIP programs, and contests to provide incentives.
3. Regularly Communicate: No matter what business you are in, find methods to stay in regular communication with your customers. Ideas include a newsletter, ezine, holiday cards, coupons, and special offers. For some businesses, it may work to take a client out to lunch or send a hand-written note. And, don’t forget the telephone!
4. Offer Proof: Provide case studies and testimonials to show how you have helped other customers. In your communication, you can provide helpful information, offer seminars, and provide useful tips to keep your business on the top of your customers’ minds and to remind them of how your company can help them.
5. Testimonials Sell: For word-of-mouth, there is no one that can sing your praises like a satisfied customer! Nothing speaks louder to a potential customer that a peer. Ask for testimonials. Post these on your website or feature them in your newsletter. Remember, if you don’t think to ask, they may not think to offer.
6. Cross-sell and Up-sell: Make sure customers know the entire range of your products or services. Once your customer is in your sales funnel, they are much more likely to buy larger-ticket items from you. Based on their past buying habits, offer them the deluxe model, more options, or premium services.
As you start to work your backyard diamond mine, I can’t emphasize this enough - take good care of it. Appreciate your loyal customers by offering them special deals and incentives. You need customers more than they need your business.
There will always be about 20% of your customers who will give you 80% of your business. These are the people whom should receive most of your attention, energy, and time. By concentrating on your best customers, your marketing efforts will become more efficient and cost effective. It also rewards these customers because they are getting the most personal attention.
Keep in contact with your customers and keep them delighted. In return, they will continue to give you their business.
Wendy Maynard, your friendly Marketing Maven, publishes REMARKABLE MARKETING, a weekly ezine for business owners, freelancers, and entrepreneurs. If you’re ready to skyrocket your sales, easily attract customers, and have more fun, subscribe now to get your FREE REPORT Five Top Marketing Mistakes and How to Avoid Them! at http://www.gomarketingmaven.com
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May 16, 2008
Let me ask you a simple question - do you want your customers to
say positive things about your business to other people? I bet
you do, because as we all know “word of mouth” is one of the
most effective and low cost ways to find new customers. And the
most effective way to generate “word of mouth” is to provide
extraordinary customer service.
Remember - the difference between ordinary and extraordinary is
just that little bit “extra.” So what is that little bit extra?
I recently decided that I needed a new pair of training shoes. I
was suffering from sore calves after exercising and put it down
to the state of my shoes. (And before you say anything, there’s
no way I’m putting it down to old age).
A visit to a local sports shoe store resulted in me walking up
and down the length of the store in my bare feet with my suit
trousers rolled up to the knee. Two sales assistants were
sitting on the floor watching my progress.
After much discussion between us they recommended two pairs of
shoes that I should try. New shoes were purchased; no more sore
calves and I told you it wasn’t old age.
These sales assistants provided that little bit “extra.” They
made me feel important, they were warm and friendly, they
responded to what I had to say and they listened to my
complaints about my aching muscles. I’ve now recommended that
sports shoe shop to several people.
Research tells us that customers want two basic things from a
supplier: -
Firstly, they want quality core service. - In other words, they
expect your product or service to work, to do what you say it’ll
do. (However, do this alone and you’ll only provide “ordinary”
service).
Secondly, they want friendly caring service. - They want to be
acknowledged, to feel that someone is interested in them as an
individual and that they’re cared about. (This is what provides
that little bit “extra”).
Here are Six Steps to add that little bit extra and generate
word of mouth:
1. First impressions are vital - It therefore makes good sense
to consider what you look like and sound like. In a face to face
situation it’s important to make eye contact and smile. On the
telephone, it’s not what you say as an initial greeting that
matters, but more important how you say it.
2. Warm and friendly - This is what most people want and it
makes your life easier too.
3. Use names appropriately - A person name is one of the warmest
sounds they hear. It says that you have recognised them as an
individual.
4. Respond - If a customer says something, the intention was for
you to hear it. And if you hear it, it’s a good idea to
acknowledge it.
5. Actively listen - When you think about it, most people aren’t
very good listeners. We’d all rather be talking. You have to
work hard at listening particularly if you want to let the other
person know that you care. Many people listen but don’t show
that they’re listening. You’ve got to do all the nodding head
stuff and look like you’re interested. And remember over the
phone; occasionally make some indication that you’re still there.
6. Close positively - At the end of an interaction it’s a good
idea to make a positive statement on a business level and a
personal level. Say something like - “If you have any further
problems then please phone me on this number and I’m sure you’ll
enjoy your holiday next week”.
Make no mistake about it, providing friendly caring service
creates that little bit extra and generates word of mouth for
your business
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April 26, 2008
In many businesses and professional service organizations today, sales team members are asked to wear two hats–the “sales promotion” hat and the “customer or client service” hat. In some organizations this dual responsibility for the sales staff can not be avoided, but in those organizations where this sales and service function is not set in stone, you would be wise to off-load the service responsibilities from your sales professionals to members of a service team.
Sales managers don’t need built in structural excuses for poor sales performance. However, by asking your sales team members to service accounts, you give poor performers a perfect way to excuse their lack of sales by simply telling you they were working on problems for their clients or customers and had less time to make sales or prospecting calls. For the 80 percent of sales professionals that sell 20 percent of the goods and services in the United States and Canada, the two hats role is an ideal situation. If they have a choice in the matter they will always gravitate to servicing accounts and taking orders over generating new business from their selling activities.
It’s difficult at best to reprimand a staff member for poor sales performance, but almost impossible to do it when the reason for a lack of sales is that the representative was saving a large account. If wearing two hats is not critical to your organization’s success, why set up an impossible management situation.
It is vital that you take away every structural activity performed by sales team members that gives them an excuse for not being in front of decision-makers selling your products or services. In the long run, setting up an order desk and support staff are far more cost effective than taking sales professionals away from their primary responsibility of bringing in new business for your company or professional organization.
VIRDEN THORNTON is the founder and President of The $elling Edge®, Inc. an Ohio consulting firm specializing in sales and sales management training, personal coaching, advisory services and publishing. Clients have included Sears Optical, Eastman Kodak, IBM, Service Linen Supply, Bank One, Jefferson Wells International, and Wal-Mart to name a few. Virden is the author of the “best selling” Building & Closing the Sale, Prospecting: The Key To Sales Success and Close That Sale, a video/audio tape series published by Crisp Publications a division of Thompson Learning. He has also authored a client acclaimed Self-Directed Learning series of sales, coaching, telemarketing, and personal productivity manuals. To obtain a substantial discount on two of Virden’s latest books, 101 Sales Myths or Organizing For Sales Success, go to: http://www.TheSellingEdge.com/
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April 3, 2008
Unless you hold a mirror to your face each time you speak with someone, you really have no way of identifying what messages and signals the listener is receiving. This, by the way, applies not just to face-to-face sales calls, it applies to telephone conversations too. You see our voice tells just as many things about us as our face.
The world and the people population of it, is a mixed group so we really have no way of knowing if what we say is getting understood. This is especially true if we cannot see the listener. Our voice manner, tone and modulation send subtle messages about where our mind and thoughts are when we speak. Our prospect or customer, whether they are aware of it or not, is making judgments and assessments about us every time we engage in dialogue with them. Subtle messages received by them can be potent allies in our quest for effective communication.
The question before us should be ‘what do I want prospects and customers to see about me?’ This requires introspection, the right brain soft skill of observing and analyzing oneself.
If in a face to face call we know attention is being paid to our body movement, hand and facial gestures just as much as the content and insight we are delivering. Moreover customers and prospects pick up other clues that signal many things about us too. Signals such as our thoughtfulness, thoroughness, trustfulness, honesty and empathy are caught and processed by them. These are just as significant in messaging as the spoken word. We know the same enthusiasm used in a group presentation will probably not have the same effect as in a one-on-one session. In fact such enthusiasm may put our prospect or customer ill at ease or even frighten them.
Here’s the point. Be aware of what we want the world to see us as. When people hear our name or see us again what is the mental image we want them to have of us. Caring about the image we leave with others, mentally rehearsing how we will handle various situations and paying attention to what image we want to leave behind will help our effectiveness over time. We’ll find we can communicate more with fewer words and time spent in the communication continuum.
Don McNamara is a Certified Management Consultant (CMC) and is President of Heritage Associates, Inc. http://www.heritage-associates.net
Heritage Associates is a full service sales management consulting, training and coaching company. Don also speaks and writes on the art and science of superior sales management and top sales performance. He is the author of “Visionary Sales Leadership.”
With over 30 years sales experience from the field level to executive sales management, in his career he has been an individual contributor, corporate sales training manager, regional manager, national sales manager and vice president of sales. Don is a member of the Institute of Management Consultants, where he serves as Professional Development Chair for the southern California chapter, and the National Speakers Association.
For a free e-newsletter contact Don McNamara at djmcn@heritage-associates.net or by phone (949) 230-4363.
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